Marketing Manager CV example
Marketing is a metrics discipline, and a marketing CV without numbers reads as a junior CV regardless of your title. Budget owned, pipeline generated, CAC reduced, ROAS achieved — these are the figures a hiring manager scans for before reading a single sentence.
The second thing they scan for is channel breadth versus depth. Be explicit about which channels you've owned end-to-end (strategy, execution, measurement) versus contributed to, because the interview will find out anyway.
What recruiters look for in a marketing manager CV
- Budget and team size — the fastest proxies for seniority
- Funnel metrics: leads, MQLs, pipeline value, CAC, LTV, ROAS
- Named channels and tools (paid search, lifecycle email, HubSpot, GA4)
- Cross-functional work with sales and product, not just campaign execution
- At least one flagship campaign with a beginning-to-end story
Example professional summary
Marketing manager with 7 years of experience across B2B SaaS demand generation. Own a $1.5M annual budget and a team of 4, generating 60% of the company's sales pipeline. Cut blended CAC 35% by rebalancing paid spend toward lifecycle and content programs.
Example experience bullet points
Strong bullets lead with a quantified outcome and keep to one line. Adapt these to your own numbers — never copy claims that aren't true for you.
- Generated $4.2M in qualified pipeline in 2025 — 60% of company total — across paid, content and lifecycle channels
- Cut blended CAC 35% by shifting 40% of paid budget into SEO content and email nurture programs
- Launched a webinar series that produced 1,800 MQLs in six months at a third of paid-channel cost
- Rebuilt lifecycle email in HubSpot, lifting free-trial activation 22%
- Managed and developed a team of 4 specialists; two earned promotions within 18 months
Skills to include
Marketing Manager CV writing tips
Put budget and team size in the first bullet
Recruiters use them to level you in seconds. "Owned a $1.5M budget and a team of 4" instantly frames every other claim on the page.
Use the funnel vocabulary of the company you're applying to
B2B postings speak MQLs and pipeline; B2C postings speak ROAS and retention. Mirror the posting's own metrics — that's what their ATS and their hiring manager both search for.
Claim channels at the right depth
"Owned paid search end-to-end" and "partnered with the SEO agency" are both fine — blurring the two unravels in interviews and costs you credibility.
One flagship campaign, told properly
Give your best campaign a full bullet: objective, what you did, the result. A single concrete story is more persuasive than five vague ones.
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